Getting exposure on Meridian FM for local business ICEcodes, the new child safety tag.

107 Meridian FM is a community radio station serving East Grinstead and the surrounding area.

The station, a non-profit organisation, is run by around fifty or so volunteers and made its first 28 day restricted service licence broadcast in December 2006, followed by a couple more in May and December 2007.

Limited to two restricted service licence broadcasts each year, Meridian FM have since applied and were subsequently awarded a full-time community radio license by Ofcom in July 2009.

The station then continued to stream over the internet via their website, whilst raising funds for the additional equipment needed for broadcast.

Mark Hickman and Simon King from Icecodes.co.uk were fortunate enough to be on the station talking about their new Business Icecodes, the new child safety tag.

Here’s what they had to say.

Simon king from ICEcodes answers question on these new child safety tagsWednesday 1st August saw another great coup for ICEcodes child safety tags with a  live interview on air at the MeridianFM Radio Studios. Mark Hickman & Simon King were guests of the fabulous Krys ( AKA meridian rock chick ) and took the opportunity to chat about what ICEcodes are, how they work and how parents can buy them.

The show itself was on air for an hour and broadcasts a mix of classic rock, news items and advertisements with us as featured guest speakers.

Krys was great and introduced us to her listeners then invited us to say what ICEcodes are all about. We started by explaining the very basics of what ICEcodes child safety tags are – A simple way for parents or teachers to be contacted should a child become lost or separated from them when out and about. Each tag holds their telephone numbers in a QR code that when scanned by a smart phone, are released in a way that contact can be made almost immediately. A found child hotline offers access to a database should no smart phone be available .

With all our previous publicity being based on literature and the written word it was a very different experience to talk candidly on air. Copy writing and scripting both offer a chance to compose information in a concise and ordered fashion but speaking in an open forum such as radio was a refreshing change.

Over the course of the hour we explained our successes to date which includes the  multi packs for primary schools and how ICEcodes can help teachers when taking classes out of school. We talked about our awareness campaign that is aimed at events organisers, local councils and theme parks helping their staff understand how they work and how to deal swiftly should they encounter them on a lost child.

It was a hugely enjoyable evening and gave us a great opportunity to talk passionately about something we feel offers parents and teachers further peace of mind when out and about with children.

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